The success of a company is determined by the appreciation that the market has of its products.

Defining the target of potential customers, positioning the business brand in order to make it perceive the value of end customers, enhance product appeal, analyze and promote the best distribution channels, are essential steps to win every new market; especially in a mature market like the one of the US; a market where all the major multinationals have refined innovative marketing strategies and techniques.

The average US consumer is a consumer who receives a huge amount of purchasing stress; it is therefore crucial for every company to have a proper analysis of the main competitors and a coherent communication precisely to make the value of their brand and products available to a consumer so strongly urged.

Conquering spaces in this highly competitive market is not so easy, but certainly not impossible; our consultants, who have been successful in the US for years, will assist you and support you in identifying and selecting the most effective marketing strategies and sales techniques in relation to your product type.


The ICC team is available to answer any doubts and questions from their customers.

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